The Pitch

If I had to choose I would take the NBA guy. Even though he wants more percent of the business, he is saying that he can guarantee theNBA. Not everyone is a hockey fan, so having the NBA in the app could potentially bring more customers and eventually more money.

  • Problem-fans want to be connected with the players.
  • Solution-make an app with all the players on hockey teams and list information on that player.
  • Product/market fit-an app for hockey fans.
  • Successes-lots of people have already bought the app.

I think my first idea is still the best deal.

Company Logo Essay

Our company logo is the letters JRK over a steering wheel with the word Accessories underneath it. The letters JRK are for John, Ryan, and Kelsey and the steering wheel is for a car that we sell accessories for. The word Accessories is for the accessories that we will obviously sell. The accessories that we will sell are key chains, air fresheners, and window stickers.

The colors we used for JRK are based off of our group member’s favorite color.  Dark blue for John, green for Ryan, and light blue for Kelsey. The font we used is called Courier. We put one letter in each section of the wheel because we thought it looked cool.  We put the word accessories underneath the wheel because it looked like a good place to put it.

That’s how we came up with our company logo.

Logos

What is a logo?

  • identifies a company or a product
  • examples: flag of a country, mark, symbol, or signature

What do logos do?

  • derive their meaning from the quality of the thing they sell
  • what a logo means is more important than what it looks like
  • for example, when we describe people, we call them by their name.

Logos 101

  • effective logs are:
  • memorable (simple, simple)
  • enduring (should last the test of time and should be “future proof”, should have the same meaning in 10, 25, or 100 years
  • versatile (be able to work across a variety of mediums and applications
  • appropriate

Choosing the correct font

  • choosing the right font can make or break a design
  • font choices can take as long as the actual creation of the logo itself

Avoiding Cliches

  • light bulbs for ideas
  • speech bubbles for discussions
  • globes for international
  • How is your design going to be unique when so many other logos feature the same idea?
  • last, do not copy or imitate an existing logo (it’s stealing, you can go to jail and lose millions of dollars)

 

 

 

 

 

Bigger or Better Presentations

Jack

  • started with a pencil and ended up with a chore free week

Justin

  • started with a pencil and ended up with a microwave

Eric

  • started with a pencil and ended up with 2 Nerf guns

Charlie

  • started with a pencil and ended up with a bike

Walker

  • started with a pencil and ended up with VCR

The Value of Things

Everything has some value, whether it’s money value or sentimental value. Everyone looks at a different item differently and values that item differently. For example, an old car. The person that owns that car might value the car because they’ve had for a long time and there’s lots of memories that go with it. While another person might look at that car and just see a pile of junk that they can take to the dump. That car has sentimental value for it’s owner but not for the person who thinks that it’s a pile of junk. Everything has different value to different people and it depends on how you look at it.

Bigger and Better

Bigger or Better Rules

  1. Trades cannot be made with parents, guardians, or people in class
  2. When trading, both parties need to feel like they are getting something of greater value
  3. You must make at least 7 trades
  4. You must take a picture of everyone you trade with
  5. You will make a PowerPoint or presentation to showcase your Bigger or Better experience. (you will present next Tuesday after Spring Break)

 

 

Moving Business Plan

-Businesses and products are created to solve problems

-Hierarchy charts are used to organize your business: helps everyone know what is going on

How do Hierarchy Charts help a business

  • Employees have clearly defined roles and job duties
  • Some people are managers and are over dozens of people
  • Manufacturing jobs
  • Service jobs
  • All are responsible for completing their tasks

What happens to employees if they don’t do their jobs? What happens to the business? Why would you want to have job descriptions for each employee? What is the problem your company is trying to solve?

How are you going to solve that problem?

  • How are people going to know what you’re doing?
  • Where are they going to find out?
  • Why do they need to know what you’re doing?
  • When is it going to take place?
  • How are you different then the competition? (don’t just say price)

4 P’s of Marketing

  • Product
  • Place
  • Price
  • Promotion

Money, Money, Money

  • How much is going to take to get you started?
  • What are your assets? (something of value that you own)
  • What are your liabilities? (things that you owe-debt)
  • What will be your profit?

Examples of Assets

  • Recipes
  • Factories
  • Trucks
  • Logo
  • People
  • Money
  • Land

Why is someone going to want to invest?

  • Why are you so special?
  • Why couldn’t I just do the same thing?
  • What is the factor that will make it so they can’t say “NO”?

 

 

 

 

 

 

Business Plan: Part 2

Business plans are important because you can plan out what you’re going to do before hand and that way things will go more smoothly in the long run.

Collaboration is a win-win situation.

Synergy- 1+1=3 (you’ll always get more done working with someone else, then you will working by yourself)

 

What jobs need to be done in our business?

  • buying the supplies
  • advertising
  • talking to potential customers
  • splitting the profit up evenly
  • keeping the money in a safe place
  • giving the product to the customer
  • taking the order from the customer

 

Business

  • Accounting
  • Collecting money
  • Operations-make sure stuff gets done
  • Staff

What we need to do

  • buy stuff wanted by the customers
  • sell the customer what they wanted
  • make sure that the customer paid and that we collected it
  • keep track of expenses and income
  • keep track of what we paid for and what the customers paid for

Marketing

  • Platform-how and where people buy
  • Promotion-flyers, ads, websites, and referrals

What we need to do

  • make flyers and hang them up
  • spread the word around our neighborhoods
  • figure out where teenage boys spend the most free time
  • ask the boys to spread the word about our business
  • figure out how to catch their attention and convince them that they want to buy stuff

Service

  • Product planning
  • Getting the product or service done or delivered

What we need to do

  • if the customer is not happy, then we will make it so they are
  • give the customer an allotted amount of time in which we will deliver the product

 

Who Is Going To Do What?

  • John-buy wanted product, keep money safe, split profit evenly.
  • Ryan-make sure everything gets done, find place w/ lots of teenagers, get referrals.
  • Me-keep track of expenses/income, make flyers.
  • Everyone-converse w/ potential customers, sell product to customer, ensure product is in good condition, deliver product to customer in timely manner, ensure customer is satisfied.

 

What % of Ownership Should Each Person Get?

  • We will split up the ownership equally (everyone gets 1/3)

 

 

 

 

 

 

 

 

Partnership Agreement

Partners
John, Kelsey, and Ryan. These partners agree to collaborate in good faith on a mutually beneficial project known as Carz.

Overview
We will be selling car fresheners, window stickers, and key chains to 116-18 year old boys in high school. We expect that we will have a couple of customers who would like to buy stuff for their car to make their cars more enjoyable.

Revenue Sharing
Net income for the project will be split on the basis of 1/3%. 33% to John, 33% to Kelsey, and 33% to Ryan. All minor costs associated with the project will be deducted prior to calculating net income. If any particular cost exceeds $10, a majority of the partners must approve the decision.

Life of Revenue-Sharing Agreement
The revenue-sharing agreement will last for a month, at the end of which the partners will decide if it should be continued, discontinued, or revised.

Publication and Sale
The project will be offered for sale on [websites and any other sources]. Customer Support: John will be responsible for buying wanted product, keep money safe, split profit evenly. Kelsey will be responsible for keeping track of expenses/income, and making flyers. Ryan will be responsible for making sure everything gets done, finding a place w/ lots of teenagers, and getting referrals. Project feedback from customers will be shared between both parties.

Marketing
Both parties will actively market the project to ensure its success. This will include promotion on [websites], through each partner’s online community and offline networks, and each party requesting coverage of the project from other influential websites.

Time Line
The partners agree to complete all aspects of the project to prepare for launch on [date].

Epic Failure

Walt Disney, Albert Einstein, and Steve Jobs all failed

  • Learn from your failure and you won’t make the same mistake again
  • Let your failure show, don’t be humiliated by it
  • Failing allows you to grow
  • If you’re afraid to fail then you’ll never succeed
  • Try and fail
  • It’s okay if you fail, it’s not okay if you don’t try